Robert Wieselberg – Vice-President
Born in Rio de Janeiro, trained as engineer with an MBA in marketing at the Wharton School, has worked for 10 years in companies such as BestFoods and Unilever, in the USA, Brazil and the UK, having been responsible for brands such as Knorr and Doriana, and also for the design of Unilever’s global strategy in the area of health and wellness.
Following rapid passage in consumer electronics, responsible for the positioning and launch of the Samsung cellphones in Brazil, moved to retail banking / financial services. The positioning and building of Banco Real and Van Gogh brands and the management of the Van Gogh business unit (high income clients), turning it from late entrant into a market leader, are some of the accomplishments of these last 10 years.
Currently works as a business and marketing strategy consultant, also acts as a volunteer at Unibes, one of the 5 largest NGOs in São Paulo, advising the president for marketing issues.
Marketing Professor at the Management Development Program of ISE-IESE, University of Navarra Business School.