Board of Directors

Ronald Wieselberg – President

Ronald Wieselberg has more than 20 years working for both multinational and private companies both in the USA and Latin America in the areas of Marketing and Sales. Since 2009 he holds the position of VP of Business Development for SafetyPay, the safest internet payment solution. SafetyPay is a secure e-payment system that allows all online banking customers to make online purchases worldwide directly through their bank.


Prior to that, he held the position of Marketing Director, Latin America and South Florida for IDEA Advertising Group and Marketing Director for Softbank Latin American Venture as well as for Reader’s Digest for Latin America. Mr. Wieselberg has also worked for Citibank, Time Life as well as Ford Werke, Shell and IBM.


He holds educational degrees from Catholic University –Rio de Janeiro (MBA); M.Sc. in Operational Research from the London School of Economics and B.S., Mechanical Engineering from UFRJ-Brazil. He is fluent in 5 languages and is the proud father of 2 boys.

Robert Wieselberg – Vice-President

Born in Rio de Janeiro, trained as engineer with an MBA in marketing at the Wharton School, has worked for 10 years in companies such as BestFoods and Unilever, in the USA, Brazil and the UK, having been responsible for brands such as Knorr and Doriana, and also for the design of Unilever’s global strategy in the area of health and wellness.


Following rapid passage in consumer electronics, responsible for the positioning and launch of the Samsung cellphones in Brazil, moved to retail banking / financial services. The positioning and building of Banco Real and Van Gogh brands and the management of the Van Gogh business unit (high income clients), turning it from late entrant into a market leader, are some of the accomplishments of these last 10 years.


Currently works as a business and marketing strategy consultant, also acts as a volunteer at Unibes, one of the 5 largest NGOs in São Paulo, advising the president for marketing issues.


Marketing Professor at the Management Development Program of ISE-IESE, University of Navarra Business School.